A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels." - Marketing: An Introduction; Armstrong/Kotler pg33
Our first approach toward our target market strategy is to distribute a whole bottle to local night clubs and casinos, with permission of course, and have a representative present to record any opinions, comments, suggestions and also make charts of the different consumers that were visible.
"It outlines how the company intends to create value for target customers in order to capture value in return." - Marketing: An Introduction; Armstrong/Kotler pg33
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