"Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved"-Marketing: An Introduction, Armstrong/Kotler pg.58
Flow of different target markets, old and ne advertisements, and production of the vodka will be strictly kept close to the eye with a team whose sole purpose is to record and make any updates at the top of the hour to make any further corrections within our business. This will surely put us ahead of the game.
"Checking ongoing performance against the annual plan and taking corrective action when necessary" (Marketing: An Introduction, Armstrong/Kotler pg.58
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