Final Project: Marketing Mix - Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49)

Not only will Ring of Glory have television commercials aired and appear on billboards, but will offer bars free trials to see how consumers respond to the brand.  Webstite will also be a liability in having some of our banners embedded.  Our company will also offer any one a decent amount of money if they agree to letting our company blast their exterior with graphic designs of our product.  This will truly help get the word out on our product

"Companies spend billions of dollars each year on promotion to industrial customers."-Marketing: An Introduction; Armstrong/Kotler pg 43