Final Project: Objectives

"Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind." -Marketing: An Introduction; Armstrong/Kotler pg 19

Ring of Glory is meant to be enjoyed at social gatherings.  The vodka will be enjoyed any party functions such as weddings, adult birthdays, etc.  Due to the elegant design of the bottle, the product can be found at local "liquor-only" shops and will not be available at gas stations, grocery stores, so availability of this product will be vague.

"These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." - Marketing: An Introduction; Armstrong/Kotler pg 19