Our strenths are what makes us truly valuable. The appearance and our taste are what makes stand out from the rest and is what only matters to our consumers when they experience the delicious taste of the Glory. We seek every opportunity to promote and advertise take to help get the word out on our luxurious vodka without having to rely on word of mouth.
"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."-Marketing: An Introduction; Armstrong/Kotler pg. 31
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