"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." - Marketing:An Introduction; Armstrong &Kotler Page 39
"Indulging into the finest and purest form of luxury is only accessible through the glorious smooth consumption through the Ring of Glory. One never has to purchase an airfair or at least carry the urge to travel across the globe to experience the volcanic oceans of the Ring of Fire. The delicious vodka is meant to be enjoyed and celebrated together by everyone at the gathering who is looking for that little excitement with a hint of danger in their lives. You only live once and only get so little time, so why not go out with a bang"?
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