Tuesday, June 14, 2011

Final Project: Marketing Mix - Product

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones."- Marketing: An Introduction; Armstrong/Kotler pg 3

Our product is known as the belle of the ball, and for that what must strive to keep that reputation.  Our vodka is 48% percent alcohol just so that the waters of the volcanoes can outweigh the alcohol and it will make it more improtant tyo the consumer from wher the alcohol originated from.  Along with the dazzling cherry taste, the seashells inside will play a significant, but very small role.  One must remeber that the true value in Ring of Glory lies within the experience. 

"Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these." (Marketing: An Introduction; Armstrong/Kotler pg 3

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