"A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market." - Marketing: An Introduction; Armstrong/Kotler pg. 18
Since our our bottles' appearance and experience last longer than the actual vodka itself, consumers can expect to pay $94.99 for the finest forty-four ounces of vodka one can buy. One must not forget that not only is the bottle and the six glass shots keepers for when all of the vodka is consumed, but the seashells inside the bottle are exquisite gems themselves.
"Some psychologists argue that each digit has symbolic and visual qualities that should be considered in pricing. Thus, 8 is round and even and creates a soothing effect, whereas 7 is angular and creates a jarring effect."- Marketing: An Introduction; Armstrong/Kotlernpg pg. 42
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