Final Project: Marketing Mix - Distribution

"Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories."- Marketing: An introduction; Armstong/Kotler pg 26

 We will be exclusively distributing to major liquor shops in the city.  Yes, access to our product will be limited but in return raise the value in our vodka and a quarter of the enjoyment will be purchasing our product and will give Ring of Glory a more sense of luxury. After all, you always want what you can't get.

"By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands." - Marketing: An introduction; Armstong/Kotler pg 25