Final Project: Objectives

"Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind." -Marketing: An Introduction; Armstrong/Kotler pg 19

Ring of Glory is meant to be enjoyed at social gatherings.  The vodka will be enjoyed any party functions such as weddings, adult birthdays, etc.  Due to the elegant design of the bottle, the product can be found at local "liquor-only" shops and will not be available at gas stations, grocery stores, so availability of this product will be vague.

"These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." - Marketing: An Introduction; Armstrong/Kotler pg 19

Final Project: Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." - Marketing:An Introduction; Armstrong &Kotler Page 39

"Indulging into the finest and purest form of luxury is only accessible through the glorious smooth consumption through the Ring of Glory.  One never has to purchase an airfair or at least carry the urge to travel across the globe to experience the volcanic oceans of the Ring of Fire.  The delicious vodka is meant to be enjoyed and celebrated together by everyone at the gathering who is looking for that little excitement with a hint of danger in their lives.  You only live once and only get so little time, so why not go out with a bang"?

Week 10 BOC: Les Paul

Lester William polsfuss was an american jazz and country artist whocontributed in inventing the electric guitars which would become the world's first choice of guitar known as the Les Paul because of the tone and warmth of the sound that it rings out to the human ear.  He was born June 9, 1915 and sadly died on August 12, 2009.  The versaitility of the guitar is what the most valuable quality of the Les Paul guitar.


 http://goo.gl/doodle/kLyt

EOC Week 9: Three Great Mission Statements

"Cheap Ass vodka strives to maintain the absolute lowest cost vodka in every market to provide our customers with the ultimate inebriated experience."- Danielle Skodak

“The mission statement for Billionaire Vodka is to promote quality and excellence in European vodka, and to enhance the perception of luxury spirits for aficionados of vodka worldwide.”- James Clark

"It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience on the Rocks." – Keri Blackmon

EOC Week 9: Creative Content

For my advertising I am going to use posters and billboards that will depict the bottle as a life size volcano with a crowd of party-goers stampeding towards the hazard, hence the slogan "the danger you want to run to".  It shall be a full blown campaign of ads promoting the vodka that will have a very theatrical appearance that will give the consumer a feeling of accomplishment just by purchasing the product.  The events of the ads will be treated as a celebration to build up hype of the vodka.  From the pictures, one can certainly tell that in the end after the all the alcohol has been consumed, one can continually use the bottle for the same purpose and keep it as a souvenir.

Week 8 EOC: What's special about my vodka?

What separates one's product from the other in today's market?  Does appearance or popularity give that product potential for success?  Or is it the hype from societies that builds the demand, giving the individual product value?  Not many take into consideration what different obstacles one must endure to deliver that special satisfaction.  In today's public eye, about 90% of judgement comes from appearance and is important when trying to make an impact on the consumer.  Appearance is also important when wanting a positive response, but having exotic and rare ingredients is what gives the consumer the experience and the commodities that are expected to be enriched within the product.  Ring of Glory does not fail to deliver an appearance the will captivate a consumer within a hundred feet radius.  The product's bottle is a unique design that resembles an astonishing volcanic structure that towers just over thirteen inches containing a liter of the exquisite vodka. Another great feature of the vodka is the six seashells from the six points of the "ring of fire" contained within the bottle to enhance the flavor and what will make a great souvenir after the vodka has been consumed, to give the consumer a satisfactional feeling of just having traveled across the world.  Amongst the great features of the product is the most notable which consists of six shot glasses which are known as the "shotgun shells" that are detachable and can be filled all at the same time, using the trigger that is located within the primary bottle.  So not only will the consumer taste exotic luxury but will experience a product like no other.

Week 7 EOC: Vodka Pitch

The perfect hard drink is has not been created yet nor will it ever be, but all major alcohol products are made up of what’s on growing directly under the sun, but no one ever stops to think about the real mystery lying underneath the sea.   Most wanted to see the ocean, most want to see volcanoes in person and will never get the opportunity to have that experience, so why not have let them at have that experience at home letting it become a part of them permanently.  Our brand goes to great extent to bring the most dangerous and exotic flavor from a body of ocean that is known globally for its nickname “the ring of fire”.  Sure, it’s our world of hell to accomplish this, but it is our dedication to bring our consumers that little slice of heaven.  Not only does our product come with the waters that have traveled through the most exotic volcanoes in the Pacific Ocean, but it also includes one seashell from six points of the Ring of fire to amplify the experience of the consumer.  Each bottle runs for about ninety-five dollars an comes exclusively with six shot glasses shaped liked volcanoes that are known as the shot-gun-shell glasses, so that the bottle will enjoyed immediately without the necessity of a cup.  This bottle will be available in grocery stores, and not at gas stations due to it bulky appearance.  Most will see having to take a vacation as an enormous money absorber, when the real solution is not only what inside the bottle, but the whole experience from purchasing it in the store to the last sip of the product.  Why spend thousands of dollars on something that can only be enjoyed once in a lifetime when Ring of Glory will be a part of you forever.