EOC Week 9: Creative Content

For my advertising I am going to use posters and billboards that will depict the bottle as a life size volcano with a crowd of party-goers stampeding towards the hazard, hence the slogan "the danger you want to run to".  It shall be a full blown campaign of ads promoting the vodka that will have a very theatrical appearance that will give the consumer a feeling of accomplishment just by purchasing the product.  The events of the ads will be treated as a celebration to build up hype of the vodka.  From the pictures, one can certainly tell that in the end after the all the alcohol has been consumed, one can continually use the bottle for the same purpose and keep it as a souvenir.