Companies over time have had much success when they use star power to make their product be noticed in the public eye. Following this tactic, is a similar one where companies will try to make their product a “trend” or a “fad” which makes the product more valuable to the customer because it becomes something that they want just because everybody else has it, so needless to say that it becomes a “bandwagon” target market. So with all the profitable income that companies and organizations are revenuing, why not use it for good? Why not donate to the less fortunate, the sick, or those that have survived a natural disease or natural disaster? Many musicians put specific merchandise on their website for sale to raise money for a cause that they can relate to. One in particular is the international rock-pop band Tokio Hotel from Germany. The band has contributed in many ways to helping raise many for a good cause, and example would be the latest addition to their merchandise on-line store are fashion buttons with a picture of the band on them. All the proceeds from the purchases made will go directly to helping Japan rebuild from the tsunami that hit them earlier this year. Another musician who is out there, using their star power for good, is the eye-shocking pop-singer known as Lady Gaga. She made a deal recently with Mac makeup company to promote a signature lipstick that will have all profits sent directly to help fight AIDS. An example of someone who turned their product into a fashion frenzy would be Lance Armstrong who came out with the Livestrong wristbands. The wristbands were made to help raise money for cancer research and raise cancer awareness. This product was successful because it had the total package ranging from having star power with an inspirational story to even becoming a trend. Bottom line in my opinion is that people with star power have the ability to use it to make the world a better place.
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