Many thought it was impossible. Most thought the day would never come. To some extent, many consumers were clouded by the idea that the video game industry could not suffer in any way on the market. It was thought to be a revolutionary phenomenon, and would carry on for decades to come. And while many are sitting there enjoying there hand-held slice of paradise, they don’t realize that sales have pummeled. “ The sales of video games plunged 26% in April, and is the fourth-largest percentage drop ever, as players had fewer new games to choose from ”- Los Angeles Times.com. So what is the next big thing? What is keeping video game sales down, except for the fact that fewer games are being produced? What are people turning to? Well the answer is simple, and it’s every ones’ hand on a daily basis. The smart phones are the new era and they have already made their statement, and to this fad follows a high demand for portability with easy accessibility. "In addition, the Nintendo 3DS was launched in an environment where there are more devices that can support the portable gaming experience such as tablets and smart phones” – CNBC.com. Can this be a solution all the other game consoles? This new trend just might solve the occurring problems that companies are coming across, but only if they are willing to look at the problem from a wider broad perspective. “ By Contrast, Apple’s ITunes’s app Store provides a platform for marketing, selling, and distributing software; all a developer needs to provide is a good idea and a working code” -Wired.com. So needless to say, that the money is not stashed in for the console era anymore, but rather in what is easy to access and at hand at all times.
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